Reliable Power, Resilient Network

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Campaign overview

  • Pilot program under the Brand Strategy 2020+
  • This program was in market for 8 weeks from 23 November 2020
  • The campaign implementation includes a mix of paid and unpaid communications, mainly digital
  • Reliable Power, Resilient Network; featured on creative sign off
  • Essential Energy employees feature in the creative and are the stars of the video, bringing in the people element and humanising the brand
  • Bring to life key value propositions
    1. People you can trust
    2. Enabling your local community through power and people
    3. Power you can rely on
    4. A resilient and flexible network to satisfy your changing energy needs

‘Reliable Power, Resilient Network’ objectives:

  • Bring to life our new brand position ‘Essential Energy: power and people you can rely on, now and into the future’, putting people back into the heart of our communications, bringing the human element to our brand
  • Increase brand clarity – demonstrating what we do
  • Increase energy literacy – what can we do
  • Engage with our people and our business as a member of the community
  • Trust in the people and our business strategy to keep the lights on
  • Align us with other essential services


Campaign overview

  • Pilot program under the Brand Strategy 2020+
  • This program was in market for 8 weeks from 23 November 2020
  • The campaign implementation includes a mix of paid and unpaid communications, mainly digital
  • Reliable Power, Resilient Network; featured on creative sign off
  • Essential Energy employees feature in the creative and are the stars of the video, bringing in the people element and humanising the brand
  • Bring to life key value propositions
    1. People you can trust
    2. Enabling your local community through power and people
    3. Power you can rely on
    4. A resilient and flexible network to satisfy your changing energy needs

‘Reliable Power, Resilient Network’ objectives:

  • Bring to life our new brand position ‘Essential Energy: power and people you can rely on, now and into the future’, putting people back into the heart of our communications, bringing the human element to our brand
  • Increase brand clarity – demonstrating what we do
  • Increase energy literacy – what can we do
  • Engage with our people and our business as a member of the community
  • Trust in the people and our business strategy to keep the lights on
  • Align us with other essential services


  • Community Choices Program 2021

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    CLOSED: This discussion has concluded.
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    Voting is now open and closes at 5pm Monday 31 May.

    > Charities, not-for-profit groups and community groups from across our network area can receive funding up to $2,500 to boost their activities
    > Total of $175,000 to be shared by groups across 20 zones
    > Zones ensure a spread of funding across our network area. This year we have introduced a new category to support groups from small communities with less than 20,000 population.

    How does it work?

    > Groups were nominated by the community, and winners will be selected via online voting that is now open to all members of the public
    > Nominations closed Monday 10 May and we have 342 groups who have successfully moved through to the voting stage of the program.
    > Voting is now open and will close Monday 31 May. You can vote once per day during the voting period.
    > To vote or find out more at essentialenergy.com.au/choices


  • 2021 Community Choices program now open

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    Nominations are open and close 5pm Monday 10 May.

    • Charities, not-for-profit groups and community groups from across our network area can receive funding up to $2,500 to boost their activities
    • Total of $175,000 to be shared by groups across 20 zones
    • Zones ensure a spread of funding across our network area. This year we have introduced a new category to support groups from small communities with less than 20,000 population.

    How does it work?

    • Groups are nominated by the community, winners are selected via online voting that is open to all members of the public
    • Nominations open Monday 12 April and close 5pm Monday 10 May.
    • Nominations must be made online at essentialenergy.com.au/choices
    • Voting opens Tuesday 18 May and will close Monday 31 May.
    • Nominate or vote or find out more at essentialenergy.com.au/choices


  • Brand Campaign Brochure

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  • Community Halls Program 2021 – Applications open

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    > Applications for Essential Energy’s Community Hall Program are now open and close midnight, Sunday 28 March 2021. To view the eligibility criteria or to apply, visit essentialenergy.com.au/community-hall
    > Our Community Hall Program aims to give back to the local halls that help make up the social fabric of regional, rural and remote NSW. Through this program, eligible venues receive $200 (GST exclusive) to put towards general maintenance costs for the hall. In 2020, Essential Energy provided more than $58,000 of support to 230 halls.
    > Community halls are important places for us to meet, play and come together during times of celebration and hardship. For nearly a decade, our program has chipped in to the maintenance of regional halls and we're proud to do so again this year.
    > We would encourage you to share this information with your communities and invite your local community halls to apply.
    > Further information on the program and eligibility criteria visit essentialenergy.com.au/community-hall


Page last updated: 18 February 2021, 11:08